COOK IT RAW, an event on the theme of food designed by Alessandro Porcelli of Nordic Gourmet Tour, was organized from Friday, January 22nd to Sunday January 24th 2010 with the collaboration of Andrea Petrini and Carla Capalbo. The event recounted the land and the origins of Friuli and especially of the Collio through the cuisine and excellence of wine to a group of young chefs, representing the culinary Gotha worldwide.
After the resounding success of the first edition held in Copenhagen in May 2009, for its second edition, the event refined its dialectic, bringing the debate on "Raw," understood in the double meaning of "raw," and "wild” referred to the land of the Collio.
The event saw the participation of the biggest world-renowned chefs including Albert ANDRIA (Spain), Iñaki AIZPITARTE (France), Alex Atala (Brazil), Pascal Barbot (France), Claude Bosi (UK), Massimo Bottura
( Italy), DAVE CHANG (USA), Quique Dacosta (Spain), NARISAWA YOSHIHIRO (Japan), Peter Nilsson (Sweden / France), Daniel PETTERSON (USA), Rene Redzepi (Denmark), David SCABIM (Italy), PAUL DE BONDT (Italy-Netherlands).